Branding television [electronic resource] / Catherine Johnson.

Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analy...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Johnson, Catherine, 1973-
Format:	Electronic eBook
Language:	English
Published:	Abingdon, Oxon ; New York : Routledge, ©2012.
Series:	Comedia.
Subjects:	Television broadcasting > United States. Television broadcasting > Great Britain. Branding (Marketing) > United States. Branding (Marketing) > Great Britain. Branding (Marketing) Television broadcasting. Great Britain. United States.