Globalisation and advertising in emerging economies : Brazil, Russia, India and China / Lynne Ciochetto.

"This book analyses four of the largest and most dynamic contemporary emerging economies. Brazil, Russia, India, and, China are the countries that will drive growth in the world economy in the next decades. Using an interdisciplinary approach that combines anthropology, sociology, development s...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Ciochetto, Lynne
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, 2011.
Series:	Routledge studies in international business and the world economy ; 51.
Subjects:	Capitalism. Advertising > Economic aspects. Globalization > Economic aspects.