Olympic marketing / Alain Ferrand, Jean-Loup Chappelet and Benoît Séguin.

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of th...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Ferrand, Alain, 1952-
Other Authors:	Chappelet, J.-L. (Jean-Loup), Séguin, Benoit, 1966-
Format:	eBook
Language:	English
Published:	Abingdon, UK : Routledge, 2012.
Subjects:	Olympics > Management. Olympics > Marketing. Sports administration. Sports > Marketing.