Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.
'Imaging in Advertising' explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions.
Saved in:
| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2008.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HF5821 .J64 2008eb
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| HF5821 .J64 2008eb | Available |