New product development : successful innovation in the marketplace / Michael Z. Brooke, William R. Mills.

Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strateg...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Brooke, Michael Z.
Other Authors:	Mills, William R.
Format:	eBook
Language:	English
Published:	New York : International Business Press, ©2003.
Subjects:	New products.