New product development : successful innovation in the marketplace / Michael Z. Brooke, William R. Mills.
Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strateg...
Saved in:
| Online Access: |
Full Text (via Taylor & Francis) |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
International Business Press,
©2003.
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000xa 4500 | ||
|---|---|---|---|
| 001 | b11569468 | ||
| 003 | CoU | ||
| 005 | 20211022041015.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 121210s2003 nyu ob 001 0 eng d | ||
| 019 | |a 1058019256 | ||
| 020 | |a 9781136400285 |q (electronic bk.) | ||
| 020 | |a 1136400281 |q (electronic bk.) | ||
| 020 | |z 0789015668 | ||
| 020 | |z 9780789015662 | ||
| 020 | |z 0789015676 | ||
| 020 | |z 9780789015679 | ||
| 024 | 8 | |a 99807010920 | |
| 035 | |a (OCoLC)tfe820719919 | ||
| 035 | |a (OCoLC)820719919 |z (OCoLC)1058019256 | ||
| 037 | |a tfe9780203048894 | ||
| 040 | |a N$T |b eng |e pn |c N$T |d E7B |d IDEBK |d OCLCF |d TYFRS |d YDXCP |d OCLCQ |d Z5A |d OCLCQ |d AU@ |d UKAHL |d OCLCQ |d INARC |d K6U |d OCLCO |d OCLCQ | ||
| 049 | |a GWRE | ||
| 050 | 4 | |a HF5415.153 |b .B76 2003eb | |
| 100 | 1 | |a Brooke, Michael Z. |0 http://id.loc.gov/authorities/names/n50040551 |1 http://isni.org/isni/0000000110590129. | |
| 245 | 1 | 0 | |a New product development : |b successful innovation in the marketplace / |c Michael Z. Brooke, William R. Mills. |
| 260 | |a New York : |b International Business Press, |c ©2003. | ||
| 300 | |a 1 online resource (xxiv, 219 pages) | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a computer |b c |2 rdamedia. | ||
| 338 | |a online resource |b cr |2 rdacarrier. | ||
| 504 | |a Includes bibliographical references (page 209) and indexes. | ||
| 505 | 0 | |a pt. I. Finding new products -- 1. Innovation : a relentless thrust -- Three levels of innovative vision -- Product and service superiority -- The Bowers Group : a subsidiary of Spear and Jackson Plc. -- 2. Making innovations happen -- An example : Terrofin Inc. -- Genevac Limited -- pt. II. Moving on, successful developments -- 3. Success -- Success factors -- British Gas Services Ltd. -- 4. Hitting the ground running -- Thinking and jumping -- Quick response -- Siddall and Hilton Ltd. -- Communications -- 5. Ideas, ideas, ideas -- Ideas from within the business -- Ideas from outside the business -- Strategic alliances -- Environmentally friendly products -- 6. Product development : corporate strategy -- The corporate strategy : targets -- International alliances -- A pharmaceutical company : Lifelong -- pt. III. Centers of excellence -- 7. Centers of excellence -- A center of excellence in a service company : Insight Monitoring -- Imperial Carpets : an example of the organization and management of a small, growing firm -- Other examples -- Issues of excellence -- Developing tools for the twenty-first century -- Centers of excellence : a checklist -- 8. Staffing : the innovative atmosphere -- Preparing the company -- Recruitment -- Appointment -- Training -- Ideas people -- Staffing -- Conclusion -- G.R. Wright and Sons -- 9. In-house or contracting out? -- The company B strategy -- A company led by innovation -- 10. Design -- New products : technology-design-led -- The design department -- Customer-led innovation -- Almec Design Services Ltd. -- 11. Technical research -- The research and development department -- The product development committee -- Stimulation and constraint -- Key issues -- GQ Parachute Limited -- 12. High tech -- The high-tech message -- Government intervention -- The St. James's Place Group -- 13. New products by branding : basic industries -- Trees and forest management -- Basic industries -- Cross-industry associations -- Codemasters -- pt. IV. Where do we go from here? -- 14. Services -- Accountancy and law -- Advertising and publicity -- The hospitality and tourism industries -- Changing terms of business -- Services always important -- Sheffield Chamber of Commerce and industry -- 15. Market research -- 16. Companies and governments : the hostility and the emerging consensus ("poor Mr. Gates") -- 17. Failures -- Risk -- 18. Investing in new product development -- In an age of obsolescence -- The investment decisions -- Strategic alliances -- 19. The product launch : looking ahead, some ethical issues -- The product launch -- Ethical issues. | |
| 520 | |a Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you're in!This uniquely insightful volume will help you become a successful innovator by showi. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a New products. |0 http://id.loc.gov/authorities/subjects/sh85091388. | |
| 650 | 7 | |a New products. |2 fast |0 (OCoLC)fst01036889. | |
| 700 | 1 | |a Mills, William R. |0 http://id.loc.gov/authorities/names/n86036086 |1 http://isni.org/isni/0000000111894271. | |
| 776 | 0 | 8 | |i Print version: |a Brooke, Michael Z. |t New product development. |d New York : International Business Press, ©2003 |z 0789015668 |w (DLC) 2002068763 |w (OCoLC)49860146. |
| 856 | 4 | 0 | |u https://colorado.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9780203048894 |z Full Text (via Taylor & Francis) |
| 907 | |a .b115694687 |b 05-04-22 |c 01-22-21 | ||
| 998 | |a web |b 11-30-21 |c b |d b |e - |f eng |g nyu |h 0 |i 1 | ||
| 907 | |a .b115694687 |b 12-01-21 |c 01-22-21 | ||
| 907 | |a .b115694687 |b 10-28-21 |c 01-22-21 | ||
| 915 | |a - | ||
| 907 | |a .b115694687 |b 11-30-21 |c 01-22-21 | ||
| 956 | |a Taylor & Francis Ebooks | ||
| 944 | |a MARS - RDA ENRICHED | ||
| 956 | |b Taylor & Francis All eBooks | ||
| 999 | f | f | |i 84ee324e-1d3f-51fb-8c87-831da4047632 |s 25606100-8e57-5ddf-b658-8f52eb93e249 |
| 952 | f | f | |p Can circulate |a University of Colorado Boulder |b Online |c Online |d Online |e HF5415.153 .B76 2003eb |h Library of Congress classification |i web |n 1 |