Real-Life Marketing and Promotion Strategies in College Libraries : Connecting With Campus and Community.

Practical advice on how to promote your library and how to better understand and serve library usersReal-Life Marketing and Promotion Strategies in College Libraries is a?how-to? guide to marketing and promotional activities that will raise your library's visibility in the face of increased com...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Petruzzelli, Barbara W.
Format:	eBook
Language:	English
Published:	Hoboken : Taylor and Francis, 2012.
Subjects:	Academic libraries > Marketing. Academic libraries > Public relations. Libraries and colleges. Libraries and students.