Innovation in marketing / edited by Peter Doyle and Susan Bridgewater.
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Ba...
Saved in:
| Online Access: |
Full Text (via Taylor & Francis) |
|---|---|
| Corporate Author: | |
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Routledge,
2011.
|
| Series: | Marketing series (London, England)
|
| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HF5415.13 .I56 2011eb
|
|---|---|
| HF5415.13 .I56 2011eb | Available |