Advertising at the crossroads : federal regulation vs. voluntary controls / Max A. Geller.
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to i...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2013.
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| Series: | Routledge library editions. Advertising ;
v. 2. |
| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HF5813.U6 G4 2013
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| HF5813.U6 G4 2013 | Available |