Public relations [electronic resource] : the basics / Ron Smith.

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:The four key phases of...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Smith, Ronald D., 1948-2020
Format:	Electronic eBook
Language:	English
Published:	Abingdon, Oxon : Routledge, 2013.
Series:	Basics.
Subjects:	Public relations.