New infotainment technologies in the home : demand-side perspectives / edited by Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia.
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public polic...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Mahwah, N.J. :
Erlbaum,
1996.
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| Series: | LEA's communication series.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HD9696.C63 U526352 1996eb
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| HD9696.C63 U526352 1996eb | Available |