Adaptive rhetoric : evolution, culture, and the art of persuasion / Alex C. Parrish.

"Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior how our bodies and brains help shape and constrain rhetor...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Parrish, Alex C., 1976- (Author)
Format:	eBook
Language:	English
Published:	New York : Routledge, 2014.
Series:	Routledge studies in rhetoric and communication ; 19.
Subjects:	Persuasion (Rhetoric) Communication > Psychological aspects. Rhetoric.