Customer Value Creation Behavior [electronic resource]

We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage o...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Yi, Youjae
Format:	Electronic eBook
Language:	English
Published:	Hoboken : Taylor and Francis, 2014.
Subjects:	Customer relations. Consumer satisfaction. Marketing.