Customer Value Creation Behavior [electronic resource]
We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage o...
Saved in:
| Online Access: |
Full Text (via Taylor & Francis) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor and Francis,
2014.
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| Subjects: |
MARC
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| 245 | 1 | 0 | |a Customer Value Creation Behavior |h [electronic resource] |
| 260 | |a Hoboken : |b Taylor and Francis, |c 2014. | ||
| 300 | |a 1 online resource (177 pages) | ||
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| 504 | |a Includes bibliographical references (pages 147-158) and index. | ||
| 505 | 0 | 0 | |g Machine generated contents note: |g 1. |t Introduction -- |g 2. |t Customer value creation behavior in the context of theory -- |g 3. |t Conceptualization and measurement of customer value creation -- |g 4. |t Antecedents of customer value creation behavior -- |g 5. |t Consequences of customer value creation behavior -- |g 6. |t Dysfunctional customer behavior -- |g 7. |t Application of customer value creation behavior -- |g 8. |t Case studies of customer value creation behavior -- |g 9. |t Implications for researchers and practitioners. |
| 520 | |a We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage of the firm, employees need to change from exclusive service providers to value facilitators. Firms must now change their paradigm from treating customers as mere buyers to engaging customers as value creators. This book sheds insight into the essentiality of understanding customer value creation beh. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Customer relations. |0 http://id.loc.gov/authorities/subjects/sh85034963. | |
| 650 | 0 | |a Consumer satisfaction. |0 http://id.loc.gov/authorities/subjects/sh85031490. | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333. | |
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