Customer Value Creation Behavior [electronic resource]
We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage o...
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Full Text (via Taylor & Francis) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor and Francis,
2014.
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| Subjects: |
Table of Contents:
- Machine generated contents note: 1. Introduction
- 2. Customer value creation behavior in the context of theory
- 3. Conceptualization and measurement of customer value creation
- 4. Antecedents of customer value creation behavior
- 5. Consequences of customer value creation behavior
- 6. Dysfunctional customer behavior
- 7. Application of customer value creation behavior
- 8. Case studies of customer value creation behavior
- 9. Implications for researchers and practitioners.