Social marketing : advances in research and theory / Debra Z. Basil, Walter Wymer, editors.
Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social ma...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , |
| Other title: | Journal of nonprofit & public sector marketing. |
| Format: | eBook |
| Language: | English |
| Published: |
Binghamton, NY :
Best Business Books,
[2007]
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HF5414 .S635 2007eb
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| HF5414 .S635 2007eb | Available |