Social marketing : advances in research and theory / Debra Z. Basil, Walter Wymer, editors.
Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social ma...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , |
| Other title: | Journal of nonprofit & public sector marketing. |
| Format: | eBook |
| Language: | English |
| Published: |
Binghamton, NY :
Best Business Books,
[2007]
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| Subjects: |
| Summary: | Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research an. |
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| Item Description: | "Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 17, numbers 1/2 2007." "Consists of articles resulting from the inaugural conference "Social Marketing Advances in Research and Theory" (SMART), held September 16-18, 2004 in Kananaskis, Alberta Canada. ... sponsored by the Centre for Socially Responsible Marketing at the University of Lethbridge, Canada, in conjunction with the Society for Consumer Psychology"--Foreword. |
| Physical Description: | 1 online resource (xxi, 159 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781136759727 1136759727 |
| Source of Description, Etc. Note: | Print version record. |