Strategy and Ethnocentrism [electronic resource]

Ken Booth's study, first published in 1979, investigates the way in which cultural distortions have affected the theory and execution of strategy. Its aim is to illustrate the importance of ethnocentrism in all areas of the subject, to follow through its implications and to suggest approaches t...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Booth, Ken
Format:	Electronic eBook
Language:	English
Published:	Oxon : Routledge, 2014.
Series:	Routledge revivals.
Subjects:	Strategy. Ethnocentrism.