Industrial marketing research [electronic resource] : management and technique / Nicholas A.H. Stacey and Aubrey Wilson.

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an...

Full description

Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Stacey, Nicholas A. H.
Other Authors:	Wilson, Aubrey
Format:	Electronic eBook
Language:	English
Published:	Abingdon ; New York : Routledge, 2015.
Series:	Routledge library editions. Marketing.
Subjects:	Marketing research.