Export Strategy [electronic resource]

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Piercy, Nigel
Format:	Electronic eBook
Language:	English
Published:	Abingdon ; New York : Routledge, 2015.
Series:	Routledge library editions. Marketing.
Subjects:	Marketing. Exports.