Industrial advertising copy [electronic resource] / R. Bigelow Lockwood.

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Lockwood, R. Bigelow
Format:	Electronic eBook
Language:	English
Published:	Abingdon, Oxon : Routledge, 2015.
Series:	Routledge library editions. Marketing ; v. 12.
Subjects:	Advertising, Industrial. Advertising layout and typography.