Implementing SAP CRM : the guide for business and technology managers / Vivek Kale.

This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It spells out business process reengineering (BPR) stra...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Author: Kale, Vivek
Other title:Implementing Systems, Applications and Products customer relationship management.
Format: eBook
Language:English
Published: Boca Raton, FL : CRC Press, [2015]
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Call Number: HF5415.5 .K35 2015eb
HF5415.5 .K35 2015eb Available