Implementing SAP CRM : the guide for business and technology managers / Vivek Kale.
This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It spells out business process reengineering (BPR) stra...
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Online Access: |
Full Text (via Taylor & Francis) |
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Main Author: | |
Other title: | Implementing Systems, Applications and Products customer relationship management. |
Format: | eBook |
Language: | English |
Published: |
Boca Raton, FL :
CRC Press,
[2015]
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Subjects: |
Internet
Full Text (via Taylor & Francis)Online
Call Number: |
HF5415.5 .K35 2015eb
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HF5415.5 .K35 2015eb | Available |