Implementing SAP CRM : the guide for business and technology managers / Vivek Kale.
This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It spells out business process reengineering (BPR) stra...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Other title: | Implementing Systems, Applications and Products customer relationship management. |
| Format: | eBook |
| Language: | English |
| Published: |
Boca Raton, FL :
CRC Press,
[2015]
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HF5415.5 .K35 2015eb
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| HF5415.5 .K35 2015eb | Available |