Marketing in small businesses [electronic resource] / Brian Kenny with Karen Dyson.

Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Kenny, Brian
Other Authors:	Dyson, Karen
Format:	Electronic eBook
Language:	English
Published:	London : Routledge, 2016.
Series:	Routledge library editions. Small business ; v. 10.
Subjects:	Small business marketing.