Tourism marketing for cities and towns : using social media and branding / Bonita Kolb.

Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With th...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Kolb, Bonita M. (Author)
Format:	eBook
Language:	English
Published:	New York : Routledge, 2017.
Edition:	2 edition.
Subjects:	City promotion. Tourism > Marketing.