Tourism marketing for cities and towns : using social media and branding / Bonita Kolb.
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With th...
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| Online Access: |
Full Text (via Taylor & Francis) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2017.
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| Edition: | 2 edition. |
| Subjects: |
Table of Contents:
- Developing a marketing plan for tourism to cities and towns
- Building community support for tourism development
- Analyzing the city or town as a tourism product
- Analyzing the internal and external environment
- Determining marketing strategy using swot analysis
- Researching current and potential visitors
- Motivating, segmenting and targeting visitors
- Developing an authentic brand image
- Using social media for content marketing
- Creating paid, owned, and earned media
- Promoting to tour groups and meeting planners
- Implementing and assessing the tourism marketing plan
- Index.