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Communicating corporate social responsibility in the digital era / Adam Lindgreen, Joëlle Vanhamme, François Maon and Rebecca Mardon.

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"Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Authors: Lindgreen, Adam (Author), Vanhamme, Joëlle, 1973- (Author), Maon, François (Author), Mardon, Rebecca (Author)
Format: eBook
Language:English
Published: London ; New York : Routledge, Taylor & Frances Group, 2018.
Subjects:
Social responsibility of business.
Business communication.
Social media.
Table of Contents:
  • Challenges and opportunities for communicating corporate social responsibility through digital platforms
  • Corporate social responsibility engagement via social media : in theory and practice / Sarah Glozer and Sally Hibbert
  • Unlocking corporate social responsibility communication through digital media / Mark Anthony Camilleri
  • Strategic imperatives of communicating corporate social responsibility through digital media : an emerging market perspective / Prashant Mishra and Madhupa Bakshi
  • The devil's in the details : contested standards of corporate social responsibility in social media / Robert L. Heath, Adam J. Saffer, and Damion Waymer
  • Moving toward symmetry and interactivity in digital corporate social responsibility communication
  • Exploring corporate social responsibility communication patterns in social media : a review of current research / Ura Golob and Klement Podnar
  • The death of transmission models of corporate social responsibility communication / Ralph Tench and Mavis Avo-Mensah
  • Social media : from asymmetric to symmetric communication of corporate social responsibility / Swaleha Peeroo, Martin Samy, and Brian Jones
  • Communicating corporate social responsibility in the digital media : interactivity is key / Zhifeng Chen and Haiming Hang
  • Fostering stakeholder engagement in and through digital corporate social responsibility communication
  • A critical reflection on the role of dialogue in communicating ethical corporate social responsibility through digital platforms / Keith Perks, Monica Recalde, Francisca Farache, and Jana Kollat
  • The imperative needs of dialogue between corporate social responsibility departments and PR practitioners : empirical evidence from Spain / Isabel Ruiz-Mora and Jairo Lugo-Ocando
  • Integrated corporate social responsibility communication : toward a model encompassing media agenda building with stakeholder dialogic engagement / Augustine Pang, Angela Mak, and Shin Wonsun
  • Hedonic stakeholder engagement : bridging the online participation gap through gamification / Christian Fieseler, Christian Pieter Hoffman, and Kateryna Maltseva
  • Leveraging effective digital corporate social responsibility communication
  • Social media concepts for effective corporate social responsibility online communication / Lina Gomez
  • Effectiveness and accountability of digital corporate social responsibility communication : a contingency model / Shuili Du and Kun Yu
  • The role of social media in communicating corporate social responsibility within fashion micro organisations / Claudia E. Henninger and Caroline J. Oates
  • Corporate social responsibility and word of mouth : a systematic review and synthesis of literatures / Ezgi Akpinar
  • Digital activism and corporate social responsibility
  • Digital activism : NGOs leveraging social media to influence/challenge corporate social responsibility / Vidhi Chaudri and Asha Kaul
  • Catastrophe, transparency, and social responsibility on online platforms : contesting cold shutdown at the Fukushima nuclear plant / Majia Nadesan
  • Plotting corporate social responsibility narratives : corporate social responsibility stories by global fashion brands after the collapse of Rana Plaza in Bangladesh / Angela Mak and Suwichit Chaidaroon
  • Digital methodologies and corporate social responsibility
  • A new content analysis methodology appropriate for corporate social responsibility communication / Edward T. Vieira, Jr. and Susan Grantham
  • #CSR on Twitter : a hashtag over-simplifying a complex practice / Ana Adi
  • Index.

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