Demographic Targeting : the Essential Role of Population Groups in Retail Marketing / James A. Pooler.

"This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Pooler, James A. (Author)
Format:	eBook
Language:	English
Published:	London : Taylor and Francis, 2017.
Edition:	First edition.
Series:	Routledge Revivals.
Subjects:	Market segmentation. Age groups. Marketing.