Mapping out marketing : navigation lessons from the ivory trenches / edited by Ronald Hill, Cait Lamberton and Jennifer Swartz.

"Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron H...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Hill, Ronald Paul (Editor), Lamberton, Cait, 1975- (Editor), Swartz, Jennifer, 1988- (Editor)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2018.
Subjects:	Marketing. Marketing > Management.