Making marketing happen : how great companies make strategic planning work for them / Brian D. Smith.

Saved in:

Bibliographic Details
Online Access:	Full Text (via Taylor & Francis)
Main Author:	Smith, Brian D. (Brian David), 1961-
Format:	eBook
Language:	English
Published:	Oxford ; Boston : Elsevier/Butterworth-Heinemann, 2005.
Subjects:	Strategic planning. Marketing > Management. Marketing > Planning.

Internet

Holdings details from Online
Call Number:	HF5415.13 .S595 2005
HF5415.13 .S595 2005	Available