Making marketing happen : how great companies make strategic planning work for them / Brian D. Smith.
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford ; Boston :
Elsevier/Butterworth-Heinemann,
2005.
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| Subjects: |
Table of Contents:
- pt. 1. The failure of strategic marketing planning
- part 2. What great companies do
- part 3. How your company can make a strong marketing strategy.