Propaganda, persuasion and the Great War : heredity in the modern sale of products and political ideas / Pier Paolo Perdrini.

"How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a "factory of co...

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Online Access: Full Text (via Taylor & Francis)
Main Author: Perdrini, Pier Paolo (Author)
Other title:Heredity in the modern sale of products and political ideas.
Format: eBook
Language:English
Published: London : Routledge, Taylor & Francis Group, [2018]
Series:Routledge studies in modern European history.
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Call Number: D639.P6 P47 2018eb
D639.P6 P47 2018eb Available