Intercultural business negotiations : deal-making or relationship building? / Jean-Claude Usunier.

"Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and managing cultural differences is key to successful negotiations.This book highlights two basic components of negoti...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Usunier, Jean-Claude, 1951- (Author)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, [2019]
Subjects:	Negotiation in business. Intercultural communication. Business communication. Conflict management. International trade.