The discursive power of memes in digital culture : ideology, semiotics, and intertextuality / Bradley E. Wiggins.

Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This b...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Wiggins, Bradley E., 1977- (Author)
Format:	eBook
Language:	English
Published:	New York, NY : Routledge, 2019.
Series:	Routledge studies in new media and cyberculture ; 45.
Subjects:	Memes. Digital communications. Social media and society. Intercultural communication.