The discursive power of memes in digital culture : ideology, semiotics, and intertextuality / Bradley E. Wiggins.
Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This b...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Routledge,
2019.
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| Series: | Routledge studies in new media and cyberculture ;
45. |
| Subjects: |
| Summary: | Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book's argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance. |
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| Physical Description: | 1 online resource (xvi, 163 pages) |
| ISBN: | 9780429492303 0429492308 9780429960499 0429960492 9780429960482 0429960484 9780429960505 0429960506 |
| Source of Description, Etc. Note: | Description based on print version record and CIP data provided by publisher; resource not viewed. |
| Biographical or Historical Data: | Dr. Bradley E. Wiggins is an associate professor and head of the media communications department at Webster Vienna Private University. His investigations of digital culture and discourse involve research on internet memes, social media, and fake news. Additional research includes game and simulation-based learning, intercultural and strategic communication. |