Ethnic marketing : theory, practice and entrepreneurship / Guilherme D. Pires and John Stanton.

"Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Domina...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Authors:	Pires, Guilherme D. (Author), Stanton, John L. (Author)
Format:	eBook
Language:	English
Published:	New York ; London : Routledge, Taylor and Francis Group, 2019.
Series:	Routledge studies in marketing ; 5.
Subjects:	Minority consumers. Market segmentation. Marketing > Cross-cultural studies. Marketing. Cross-cultural studies.