Digital disruption in marketing and communications : a strategic and organizational approach / Edoardo Magnotta.

"This book sets out the new frontier of marketing and communication through real case histories. Companies must re-think their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Magnotta, Edoardo (Author)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2020.
Series:	Routledge studies in marketing ; 8.
Subjects:	Marketing > Management. Marketing > Technological innovations. Strategic planning.