Thriving in the healthcare market : strategies from an industry-insider for selling your product / Glenn E. Pearson.

Interesting, engaging and informative with good examples. As Chief Medical Officer of a biotech startup that has to sell into the C-suite, I will be buying copies for our entire sales team. Bob Lubitz, MD, MPH, FACHE, MACP Chief Medical Officer, 3Oe Scientific, Inc. At 18% of GDP, healthcare represe...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Pearson, Glenn E. (Author)
Format:	eBook
Language:	English
Published:	Boca Raton, FL : CRC Press, [2020]
Series:	HIMSS book series.
Subjects:	Medical economics > United States. Health insurance > United States. Medical care > United States. Health insurance. Medical care. Medical economics. United States.