Frugal innovation : a global research companion / edited by Adela J. McMurray and Gerrit A. de Waal.

"Customers are increasingly seeking "low-cost, high-quality" or what is known as frugal products that meet the buyer's needs while reducing the associated cost of ownership. This book examines the developing principles and theories of frugal innovations across the globe. The auth...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	McMurray, Adela (Editor), De Waal, Gerrit Anton (Editor)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2020.
Series:	Routledge studies in innovation, organization and technology.
Subjects:	New products. Quality of products. Cost.