Becoming a consumer psychologist / Ashwani Monga and Rajesh Bagchi.

"This book provides a guide to what it takes to become a consumer psychologist, and achieve success in the field. Because consumer psychologists take on a variety of roles such as professor, market research professional, or consumer insights manager, it is often hard to know who to approach for...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Authors:	Monga, Ashwani, 1972- (Author), Bagchi, Rajesh, 1975- (Author)
Format:	eBook
Language:	English
Published:	New York, NY : Routledge, 2020.
Subjects:	Consumers > Psychology. Counseling.