Consumer culture and TV programming / Robin Andersen.
Product placement is now an integral part of what is considered the highest-quality fiction programming on television. Throughout the history of television, until now, direct product placement within fiction has not been a significant marketing strategy. This broadcasting/marketing configuration mar...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Format: | eBook |
| Language: | English |
| Published: |
Abingdon :
Routledge,
2020.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
PN1992.6
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| PN1992.6 | Available |