The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer.

"The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest st...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Schlegelmilch, Bodo B. (Editor), Winer, Russell S. (Editor)
Format:	eBook
Language:	English
Published:	New York, NY : Routledge, 2021.
Series:	Routledge companions in business, management and accounting.
Subjects:	Marketing > Management. Marketing.