Popular culture and social change : the hidden work of public relations / Kate Fitch and Judy Motion.

"Expressed through entertainment, media, fashion, and technology, popular culture refers to the mass consumption of contemporary ideas and values in our everyday lives. For public relations, it is both a strategic resource for persuasion, and the product of promotional efforts. Blurred distinct...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Authors:	Fitch, Kate (Author), Motion, Judy (Author)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2021.
Series:	Routledge new directions in public relations and communication research.
Subjects:	Popular culture. Public relations. Social change.