Stakeholder involvement in social marketing : challenges and approaches to engagement / edited by Kathy Knox, Krzysztof Kubacki, and Sharyn Rundle-Thiele.

"This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scho...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Knox, Kathy (Editor), Kubacki, Krzysztof (Editor), Rundle-Thiele, Sharyn (Editor)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2021.
Series:	Routledge studies in marketing ; 14.
Subjects:	Social marketing. Stakeholder management. Social change.