Stakeholder involvement in social marketing : challenges and approaches to engagement / edited by Kathy Knox, Krzysztof Kubacki, and Sharyn Rundle-Thiele.
"This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scho...
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| Online Access: |
Full Text (via Taylor & Francis) |
|---|---|
| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2021.
|
| Series: | Routledge studies in marketing ;
14. |
| Subjects: |
MARC
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| 245 | 0 | 0 | |a Stakeholder involvement in social marketing : |b challenges and approaches to engagement / |c edited by Kathy Knox, Krzysztof Kubacki, and Sharyn Rundle-Thiele. |
| 264 | 1 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2021. | |
| 264 | 4 | |c ©2021. | |
| 300 | |a 1 online resource (xii, 209 pages) : |b illustrations (some color) | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a computer |b c |2 rdamedia. | ||
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| 490 | 1 | |a Routledge studies in marketing ; |v 14. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions. Through sharing real-world experiences, the text aims to extend and synthesise current knowledge in the field and contribute to establishing stronger and long-lasting alliances with stakeholders involved in social marketing interventions for a sustainable behavioural change. This book features a diverse series of case studies from different countries (included but not limited to Australia, Finland, India, Slovenia, the United Kingdom) conducted in various behaviour change contexts (including alcohol consumption, nutrition intake, and breast feeding). Leading international social marketing scholars provide case studies on stakeholder involvement in an intervention or multiple interventions and elucidate relevant lessons to inform theoretical as well as practical implications for multi-stakeholder social marketing interventions. This volume will be of interest to researchers, advanced students, practitioners and policy makers in social marketing and health policy"-- |c Provided by publisher. | ||
| 545 | 0 | |a Kathy Knox, Ph.D. is a research psychologist with expertise in human development, health education, social marketing, and applied health behaviour change across a range of settings. Krzysztof Kubacki is Professor of Marketing and Society at Auckland University of Technology, New Zealand. Most of his recent work focuses on the identification, trial, evaluation and critique of behaviour change programs, but Krzysztof is also interested in the intersecting roles of ethics, power and vulnerability in behaviour change and social marketing systems. Sharyn Rundle-Thiele is director of Social Marketing, Griffith Business School and editor-in-chief ofJournal of Social Marketing. Drawing on her commercial marketing background Sharyn's research focuses on applying marketing tools and techniques to change behaviour for the better. | |
| 588 | |a Description based on online resource; title from digital title page (viewed on January 14, 2021) | ||
| 650 | 0 | |a Social marketing. |0 http://id.loc.gov/authorities/subjects/sh89002650. | |
| 650 | 0 | |a Stakeholder management. |0 http://id.loc.gov/authorities/subjects/sh2018001580. | |
| 650 | 0 | |a Social change. |0 http://id.loc.gov/authorities/subjects/sh85123918. | |
| 650 | 7 | |a Social change. |2 fast |0 (OCoLC)fst01122310. | |
| 650 | 7 | |a Social marketing. |2 fast |0 (OCoLC)fst01122635. | |
| 650 | 7 | |a Stakeholder management. |2 fast |0 (OCoLC)fst02008976. | |
| 700 | 1 | |a Knox, Kathy, |e editor. |0 http://id.loc.gov/authorities/names/n2020035673. | |
| 700 | 1 | |a Kubacki, Krzysztof, |e editor. |0 http://id.loc.gov/authorities/names/no2013105216 |1 http://isni.org/isni/000000042314535X. | |
| 700 | 1 | |a Rundle-Thiele, Sharyn, |e editor. |0 http://id.loc.gov/authorities/names/n2003117273 |1 http://isni.org/isni/000000003855136X. | |
| 776 | 0 | 8 | |i Print version: |t Stakeholder involvement in social marketing |d Abingdon, Oxon ; New York, NY : Routledge, 2021. |z 9780367172695 |w (DLC) 2020028812. |
| 830 | 0 | |a Routledge studies in marketing ; |v 14. |0 http://id.loc.gov/authorities/names/no2016051399. | |
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