Luxury and fashion marketing : the global perspective / Satyendra Singh.

"The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowle...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Singh, Satyendra, 1966- (Author)
Format:	eBook
Language:	English
Published:	New York, NY : Routledge, 2021.
Series:	Routledge studies in marketing.
Subjects:	Fashion merchandising. Luxuries > Marketing. Branding (Marketing)