The business of media distribution : monetizing film, TV, and video content in an online world / Jeffrey C. Ulin.

"In this updated edition of the industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments--film, television, and online/digital--providing you with an insider's perspective on media distribution that can't be fo...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Ulin, Jeff (Author)
Format:	eBook
Language:	English
Published:	New York : Routledge, Taylor and Francis Group, 2019.
Edition:	Third edition.
Series:	American Film Market presents.
Subjects:	Motion pictures > Marketing. Video recordings > Marketing. Television broadcasting > Marketing. Digital media > Marketing.