The business of media distribution : monetizing film, TV, and video content in an online world / Jeffrey C. Ulin.
"In this updated edition of the industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments--film, television, and online/digital--providing you with an insider's perspective on media distribution that can't be fo...
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| Online Access: |
Full Text (via Taylor & Francis) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Routledge, Taylor and Francis Group,
2019.
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| Edition: | Third edition. |
| Series: | American Film Market presents.
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| Subjects: |
Table of Contents:
- Market opportunity and segmentation: the diverse role of studios and networks
- Intellectual property assets enabling distribution: the business of creating, marketing, and protecting an idea
- Financing production: studios and networks as venture capitalists
- Theatrical distribution
- The (non-download, non-streaming) home video business
- Television distribution
- Internet streaming and a new paradigm matures: on-demand and multi-screen access, FAANG+, cord-cutting, online originals, cloud applications, social media, changing how we watch, direct from the creator, and more
- Ancillary revenues: merchandising, video games, hotels, pay-per-view and transactional VOD roots, airlines, and other markets
- Marketing
- Making money: net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.