A reader in marketing communications / edited by Philip J. Kitchen [and three others]

Combining papers on marketing communications with commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject.

Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Kitchen, Philip J. (Editor)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2008.
Subjects:	Communication in marketing. Marketing. Advertising.