Customer service management in Africa : a strategic and operational perspective / edited by Robert Ebo Hinson, Ogechi Adeola, Terri R. Lituchy, Abednego Feehi Okoe Amartey.
"Customer service management the world over is dynamic, with companies transitioning from a transactional to a more strategic view of the customer. Customers have evolved and transformed from 'passive audiences' to 'active players.' Consequently, businesses are moving away f...
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Format: | eBook |
Language: | English |
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New York, NY :
Routledge,
2020.
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Internet
Full Text (via EBSCO)Online
Call Number: |
HF5415.5 .C8363 2020
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HF5415.5 .C8363 2020 | Available |