Sustainable branding : ethical, social, and environmental cases and perspectives / edited by Pantea Foroudi and Maria Palazzo.

"A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Foroudi, Pantea, 1974- (Editor), Palazzo, Maria (Editor)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2021.
Subjects:	Branding (Marketing) Green marketing. Marketing > Social aspects.